by owen@des-troy.com | Jan 7, 2021
Tradeshow Design // Speck CES booths I designed the Speck booth visuals, flow and experience from 2009-2014, always upping the ante year to year in terms of fun interaction, while providing product messaging and meeting spaces for qualified customers. It was always...
by owen@des-troy.com | Jan 7, 2021
Integrated Campaign // Long Live the Machines I worked closely with MadwellNYC to develop the Long Live the Machines campaign for Speck and was responsible for campaign-extension touchpoints. The campaign was intended to be disruptive and build brand interest and...
by owen@des-troy.com | Jan 7, 2021
Event Activation Campaign // #makeyourspark Speck bought a “builder-level” sponsorship and was the “Official case of” the Golden Gate Bridge’s 75th Anniversary celebration. I worked with the industrial design director to make a special edition commemorative CandyShell...
by owen@des-troy.com | Jan 7, 2021
Packaging // Launch Kit When Speck cases were first chosen to be assorted into AT&T stores, we were informed of a policy that we had to provide samples to a sizeable list of executives and managers. We were just beginning to establish ourselves as a brand...
by owen@des-troy.com | Jan 7, 2021
Packaging // Speck RETAIL PACKAGING As the digital device case market matured, the requirements for a packaged case to be successful at retail evolved. By 2014, Speck was an established leader, but much cheaper cases were easy to come by. There was not enough cost...
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