by owen@des-troy.com | Jan 9, 2021
Packaging Design // SOL Republic When I joined SOL REPUBLIC, its product packaging at retail was very mismatched and very dark. For the first product launch in my tenure — for a small wireless speaker whose name, Punk, I pitched in the namestorming session — I worked...
by owen@des-troy.com | Jan 7, 2021
Photography & Art Direction // Sol Republic Both its strong fanbase on social media and its heavy use of lifestyle photography set SOL REPUBLIC apart from other brands of its size. When I joined, the brand’s outgoing creative director Jeff Nebolini had adjusted...
by owen@des-troy.com | Jan 7, 2021
Website & Video // Shadow Wireless A jewelry-like high-design wireless headphone at a low price needed an exceptional launch. I designed and directed a microsite that balanced elegant design and an authentic lifestyle, a product video that functioned as a website...
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