by owen@des-troy.com | Jan 9, 2021
Packaging Design // SOL Republic When I joined SOL REPUBLIC, its product packaging at retail was very mismatched and very dark. For the first product launch in my tenure — for a small wireless speaker whose name, Punk, I pitched in the namestorming session — I worked...
by owen@des-troy.com | Jan 7, 2021
Broadcast ad // “Music Made Me Do It” As creative director, I collaborated closely with Mistress on SOL REPUBLIC’s Music Made Me Do It campaign, working with them to refine the campaign lockup, advising on the campaign video’s script, tone and...
by owen@des-troy.com | Jan 7, 2021
Photography & Art Direction // Sol Republic Both its strong fanbase on social media and its heavy use of lifestyle photography set SOL REPUBLIC apart from other brands of its size. When I joined, the brand’s outgoing creative director Jeff Nebolini had adjusted...
by owen@des-troy.com | Jan 7, 2021
Website & Video // Shadow Wireless A jewelry-like high-design wireless headphone at a low price needed an exceptional launch. I designed and directed a microsite that balanced elegant design and an authentic lifestyle, a product video that functioned as a website...
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