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Packaging Design // SOL Republic

Packaging Design // SOL Republic

Packaging Design // SOL Republic When I joined SOL REPUBLIC, its product packaging at retail was very mismatched and very dark. For the first product launch in my tenure — for a small wireless speaker whose name, Punk, I pitched in the namestorming session — I worked...
Packaging // Launch Kit

Packaging // Launch Kit

Packaging // Launch Kit When Speck cases were first chosen to be assorted into AT&T stores, we were informed of a policy that we had to provide samples to a sizeable list of executives and managers. We were just beginning to establish ourselves as a brand...
Packaging // Speck

Packaging // Speck

Packaging // Speck RETAIL PACKAGING As the digital device case market matured, the requirements for a packaged case to be successful at retail evolved. By 2014, Speck was an established leader but much cheaper cases were easy to come by. There was not cost margin for...