by owen@des-troy.com | Jan 7, 2021
Tradeshow Design // Speck CES booths I designed the Speck booth visuals, flow and experience from 2009-2014, always upping the ante year to year in terms of fun interaction, while providing product messaging and meeting spaces for qualified customers. It was always...
by owen@des-troy.com | Jan 7, 2021
Broadcast ads // Osmo PBS SPONSORSHIP ADS Osmo bought advertising for a few PBS Kids shows, which had some unusual constraints. We were not allowed to show our product at all, nor make the product the subject of the ad, and we could only mention our brand at the...
by owen@des-troy.com | Jan 7, 2021
Website & Video // Shadow Wireless A jewelry-like high-design wireless headphone at a low price needed an exceptional launch. I designed and directed a microsite that balanced elegant design and an authentic lifestyle, a product video that functioned as a website...
by owen@des-troy.com | Jan 7, 2021
Event Activation Campaign // #makeyourspark Speck bought a “builder-level” sponsorship and was the “Official case of” the Golden Gate Bridge’s 75th Anniversary celebration. I worked with the industrial design director to make a special edition commemorative CandyShell...
by owen@des-troy.com | Jan 7, 2021
Brand Launch // Clover Health NEW BRAND LAUNCH (Just in time for open Enrollment) I joined Clover just as the Red Antler agency had finalized the branding guidelines. The colorful branding was intended to stand out in the healthcare space, but they didn’t take into...
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