by owen@des-troy.com | Mar 25, 2021
Advertising // OSMO PBS SPONSORSHIP BROADCAST ADS Osmo bought advertising for a few PBS Kids shows, which had some unusual constraints. We were not allowed to show our product at all, nor make the product the subject of the ad, and we could only mention our brand at...
by owen@des-troy.com | Feb 3, 2021
Cause Marketing Programs + Events // IMVU Cause marketing, education and giving programs When I first interviewed at IMVU, I spitballed the idea that there was a win-win-win opportunity for the brand to partner with the sorts of organizations that would be resonant...
by owen@des-troy.com | Feb 2, 2021
Videos, Social and App Store Images // IMVU IMVU SOCIAL MEDIA “WEEKEND OUTFIT CHALLENGES” Though it has its own on-product photo feed, IMVU’s presence and following on Instagram is massive. Nearly every week we’d host “weekend outfit...
by owen@des-troy.com | Jan 20, 2021
Rebranding & Renaming // AnitaB.org When the VP of Marketing approached me for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but in the end were open to this significant a...
by owen@des-troy.com | Jan 9, 2021
Packaging Design // SOL Republic When I joined SOL REPUBLIC, its product packaging at retail was very mismatched and very dark. For the first product launch in my tenure — for a small wireless speaker whose name, Punk, I pitched in the namestorming session — I worked...
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