Select Page
Cause Marketing Programs + Events // IMVU

Cause Marketing Programs + Events // IMVU

Cause Marketing Programs + Events // IMVU Cause marketing, education and giving programs When I first interviewed at IMVU, I spitballed the idea that there was a win-win-win opportunity for the brand to partner with the sorts of organizations that would be resonant...
Videos & More // IMVU

Videos & More // IMVU

Videos & More // IMVU imvu videography & machinima IMVU’s growth team was always hungry for more videos, which performed exceptionally well for user acquisition, retargeting and retainment campaigns. I had to carefully balance quality vs speed in their...
Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org When I was approached by the VP of Marketing for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but were open to this significant a...
Packaging Design // SOL Republic

Packaging Design // SOL Republic

Packaging Design // SOL Republic When I joined SOL REPUBLIC, its product packaging at retail was very mismatched and very dark. For the first product launch in my tenure — for a small wireless speaker whose name, Punk, I pitched in the namestorming session — I worked...
Activation + Engagement Campaign // “I AM”

Activation + Engagement Campaign // “I AM”

Activation + Engagement Design // “I AM” In the months leading to Grace Hopper Celebration 2017, where the new AnitaB.org brand I’d designed debuted, I brainstormed with the team ways of increasing personal connection to the brand and mission. We came up with an...