by owen@des-troy.com | Feb 3, 2021
Cause Marketing Programs + Events // IMVU Cause marketing, education and giving programs When I first interviewed at IMVU, I spitballed the idea that there was a win-win-win opportunity for the brand to partner with the sorts of organizations that would be resonant...
by owen@des-troy.com | Feb 2, 2021
Videos & More // IMVU IMVU SOCIAL MEDIA “WEEKEND OUTFIT CHALLENGES” Though it has its own on-product photo feed, IMVU’s presence and following on Instagram is massive. Nearly every week we’d host “weekend outfit challenges” where users...
by owen@des-troy.com | Jan 20, 2021
Rebranding & Renaming // AnitaB.org When the VP of Marketing approached me for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but in the end were open to this significant a...
by owen@des-troy.com | Jan 8, 2021
Activation + Engagement Campaign // “I AM” In the months leading to Grace Hopper Celebration 2017, where the new AnitaB.org brand I’d designed debuted, I brainstormed with the team ways to increase attendees’ personal connection to the brand and mission. We came up...
by owen@des-troy.com | Jan 7, 2021
Tradeshow Design // Speck CES booths I designed the Speck booth visuals, flow and experience from 2009-2014, always upping the ante year to year in terms of fun interaction, while providing product messaging and meeting spaces for qualified customers. It was always...
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