by owen@des-troy.com | Mar 25, 2021
Advertising // OSMO PBS SPONSORSHIP BROADCAST ADS Osmo bought advertising for a few PBS Kids shows, which had some unusual constraints. We were not allowed to show our product at all, nor make the product the subject of the ad, and we could only mention our brand at...
by owen@des-troy.com | Jan 20, 2021
Rebranding & Renaming // AnitaB.org When the VP of Marketing approached me for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but in the end were open to this significant a...
by owen@des-troy.com | Jan 19, 2021
Event Branding // Grace Hopper Celebration Grace Hopper Celebration 2017 In 2017, the rebrand I’d designed for AnitaB.org (from Anita Borg Institute for Women in Computing, see separate project) launched at their annual 18,000 person show, the 2017 Grace Hopper...
by owen@des-troy.com | Jan 8, 2021
Activation + Engagement Campaign // “I AM” In the months leading to Grace Hopper Celebration 2017, where the new AnitaB.org brand I’d designed debuted, I brainstormed with the team ways to increase attendees’ personal connection to the brand and mission. We came up...
by owen@des-troy.com | Jan 7, 2021
Branding // ProUnitas Houston-based nonprofit ProUnitas provides school administrators and counselors with a holistic understanding and of their students’ needs and connects them with the resources to help.The new mark for ProUnitas I made to be an evolution from the...
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