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Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org When I was approached by the VP of Marketing for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but were open to this significant a...
Event Branding // Grace Hopper Celebration

Event Branding // Grace Hopper Celebration

Event Branding // Grace Hopper Celebration Grace Hopper Celebration 2017 In 2017, the rebrand I’d designed for AnitaB.org (from Anita Borg Institute for Women in Computing, see separate project) launched at their annual 18,000 person show, the 2017 Grace Hopper...
Activation + Engagement Campaign // “I AM”

Activation + Engagement Campaign // “I AM”

Activation + Engagement Design // “I AM” In the months leading to Grace Hopper Celebration 2017, where the new AnitaB.org brand I’d designed debuted, I brainstormed with the team ways of increasing personal connection to the brand and mission. We came up with an...