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Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org

Rebranding & Renaming // AnitaB.org When the VP of Marketing approached me for Anita Borg Institute to design and consult on their brand, the scope of change was left somewhat open — they didn’t ask for a new name, but in the end were open to this significant a...
Event Branding // Grace Hopper Celebration

Event Branding // Grace Hopper Celebration

Event Branding // Grace Hopper Celebration Grace Hopper Celebration 2017 In 2017, the rebrand I’d designed for AnitaB.org (from Anita Borg Institute for Women in Computing, see separate project) launched at their annual 18,000 person show, the 2017 Grace Hopper...
Activation + Engagement Campaign // “I AM”

Activation + Engagement Campaign // “I AM”

Activation + Engagement Campaign // “I AM” In the months leading to Grace Hopper Celebration 2017, where the new AnitaB.org brand I’d designed debuted, I brainstormed with the team ways to increase attendees’ personal connection to the brand and mission. We came up...