by owen@des-troy.com | Feb 2, 2021
Videos & More // IMVU IMVU SOCIAL MEDIA “WEEKEND OUTFIT CHALLENGES” Though it has its own on-product photo feed, IMVU’s presence and following on Instagram is massive. Nearly every week we’d host “weekend outfit challenges” where users...
by owen@des-troy.com | Jan 7, 2021
Integrated Campaign // Long Live the Machines I worked closely with MadwellNYC to develop the Long Live the Machines campaign for Speck and was responsible for campaign-extension touchpoints. The campaign was intended to be disruptive and build brand interest and...
by owen@des-troy.com | Jan 7, 2021
Broadcast ads // Osmo PBS SPONSORSHIP ADS Osmo bought advertising for a few PBS Kids shows, which had some unusual constraints. We were not allowed to show our product at all, nor make the product the subject of the ad, and we could only mention our brand at the...
by owen@des-troy.com | Jan 7, 2021
Brand Launch // Clover Health NEW BRAND LAUNCH (Just in time for open Enrollment) I joined Clover just as the Red Antler agency had finalized the branding guidelines. The colorful branding was intended to stand out in the healthcare space, but they didn’t take into...
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