Select Page
Videos & More // IMVU

Videos & More // IMVU

Videos & More // IMVU imvu videography & machinima IMVU’s growth team was always hungry for more videos, which performed exceptionally well for user acquisition, retargeting and retainment campaigns. I had to carefully balance quality vs speed in their...
Integrated Campaign // Long Live the Machines

Integrated Campaign // Long Live the Machines

Integrated Campaign // Long Live the Machines I worked closely with MadwellNYC to develop the Long Live the Machines campaign for Speck, and was responsible for campaign-extension touchpoints. The campaign was not just intended to be disruptive and build brand...
Broadcast ads // Osmo

Broadcast ads // Osmo

Broadcast ads // Osmo PBS SPONSORSHIP ADS Osmo bought advertising for a few PBS Kids shows, which had some unusual constraints. We were not allowed to show our product at all, nor make product the subject of the ad, and our brand could only be mentioned at the...
Brand Launch // Clover Health

Brand Launch // Clover Health

Creative Direction // Brand Launch NEW BRAND LAUNCH (Just in time for open Enrollment) I joined Clover just as the branding guidelines had been finalized by Red Antler. The colorful branding was intended to stand out in the healthcare space, but they didn’t take...