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Website & Video // Shadow Wireless

A jewelry-like high-design wireless headphone at a low price needed a very special launch. I designed and directed a microsite that balanced elegant design and authentic lifestyle. a product video that functioned as a website autoplay header, and an early bird influencer campaign.

This innovative wireless headset had great sound, low price, and wonderful look and feel. We made a fashion/lifestyle/design product page that was reminiscent of the packaging: interspersing rows with sleek renderings and product features with rows of casual, urban lifestyle photography demonstrating some of its versatility and reinforcing SOL REPUBLIC’s Bay Area tech+culture credibility.

The original site included some light parallax scrolling effect and was beautifully responsive, with reduced content on mobile. The influencer campaign landing page was headed with the autoplay video (below), which after a few weeks was added to the product page as well.

Senior designer: Nina Luong • Lifestyle Photographer: Ben Lebovitz

SHADOW WIRELESS VIDEO

This short video autoplayed in the background of the homepage header (and thus needed to function silently, despite demonstrating a quality music experience).I was product lead on the scrappy five-person video shoot that executed our vision, making sure that in addition to the glam lifestyle and storytelling there were subtle angles showing the product well and demonstrating product features (jewelry-like design, all-day battery life, ability to take calls etc). It was pretty exhilarating to shoot an “all-day” story in one fast-moving day, and we could not have asked for a more dramatic dusk at Venice pier.